[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.grapz.cz\/budova-nebo-internet\/#Article","mainEntityOfPage":"https:\/\/www.grapz.cz\/budova-nebo-internet\/","headline":"Budova nebo internet?","name":"Budova nebo internet?","description":"V\u0161ichni zn\u00e1me ty takzvan\u00e9 kamenn\u00e9 provozovny, v nich\u017e se \u010din\u00ed r\u016fzn\u00ed obchodn\u00edci nebo jin\u00ed podnikatel\u00e9, respektive kde s\u00eddl\u00ed t\u0159eba n\u011bjak\u00e9 ty \u00fa\u0159adovny a podobn\u00e1 ve\u0159ejnosti","datePublished":"2022-03-20","dateModified":"2022-03-20","author":{"@type":"Person","@id":"https:\/\/www.grapz.cz\/author\/#Person","name":"","url":"https:\/\/www.grapz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"grapz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.grapz.cz\/wp-content\/uploads\/stul_v_kancelari_wXnc7h.jpg","url":"https:\/\/www.grapz.cz\/wp-content\/uploads\/stul_v_kancelari_wXnc7h.jpg","height":0,"width":0},"url":"https:\/\/www.grapz.cz\/budova-nebo-internet\/","about":["Podnik\u00e1n\u00ed"],"wordCount":410,"articleBody":"   V\u0161ichni zn\u00e1me ty takzvan\u00e9 kamenn\u00e9 provozovny, v nich\u017e se \u010din\u00ed r\u016fzn\u00ed obchodn\u00edci nebo jin\u00ed podnikatel\u00e9, respektive kde s\u00eddl\u00ed t\u0159eba n\u011bjak\u00e9 ty \u00fa\u0159adovny a podobn\u00e1 ve\u0159ejnosti ur\u010den\u00e1 m\u00edsta. Tyto objekty tu byly u\u017e za na\u0161ich p\u0159edk\u016f a ve sv\u00e9 podstat\u011b se v pr\u016fb\u011bhu let nijak mimo\u0159\u00e1dn\u011b nezm\u011bnily. Proto\u017ee nebyl d\u016fvod na nich n\u011bco radik\u00e1ln\u011b zm\u011bnit. T\u0159eba se obm\u011bnil jejich vzhled, ur\u010dit\u011b se do zna\u010dn\u00e9 m\u00edry zm\u011bnil i zde nab\u00edzen\u00fd sortiment, ale jinak jsou obchody a provozovny slu\u017eeb st\u00e1le t\u00edmt\u00e9\u017e. Ale zm\u011bna, kterou p\u0159inesla sou\u010dasn\u00e1 doba, p\u0159ece jenom existuje, a to i docela z\u00e1sadn\u00ed.  Dnes u\u017e toti\u017e \u2013 jak je ka\u017ed\u00e9mu z n\u00e1s vesm\u011bs velice dob\u0159e zn\u00e1mo \u2013 mohou lid\u00e9 a firmy podnikat i bez toho, \u017ee by si n\u011bjakou tu v\u00fd\u0161e zm\u00edn\u011bnou provozovnu po\u0159\u00eddili. Ona toti\u017e n\u011bjak\u00e1 prodejna, d\u00edlna nebo n\u011bco takov\u00e9ho nen\u00ed nezbytnost\u00ed. Takovou budovu nebo m\u00edstnost lze lehce nahradit webem na internetu. A tak ur\u010dit\u011b p\u0159inejmen\u0161\u00edm v\u011bt\u0161ina z n\u00e1s v\u00ed, jak funguje internetov\u00fd obchod, p\u0159\u00edpadn\u011b provozov\u00e1n\u00ed slu\u017eeb tamt\u00e9\u017e. Ten nab\u00edzej\u00edc\u00ed si po\u0159\u00edd\u00ed n\u011bjak\u00fd web, vyv\u011bs\u00ed na n\u011bm svoji nab\u00eddku a potom u\u017e jen \u010dek\u00e1, zda u n\u011bkoho s touto vyvol\u00e1 z\u00e1jem a zda to povede k dosa\u017een\u00ed \u017e\u00e1douc\u00edch v\u00fdsledk\u016f a zisk\u016f. Kter\u00e9 se sice n\u011bkdy dostav\u00ed, ale n\u011bkdy bohu\u017eel tak\u00e9 ne. To z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edch webech a na jejich propagaci.  Kdy\u017e si n\u011bkdo nech\u00e1 sv\u016fj web zviditel\u0148ovat takzvanou PPC reklamou, tedy propagac\u00ed zalo\u017eenou na tom, \u017ee se za ni plat\u00ed podle toho, kolik p\u0159esn\u011b zajist\u00ed tomu propagovan\u00e9mu z\u00e1jemc\u016f, je v\u00fdsledek pomalu s\u00e1zkou na jistotu. Proto\u017ee takov\u00e1 reklama ovlivn\u00ed kdekoho a p\u0159im\u011bje ho velice pravd\u011bpodobn\u011b ke koupi nebo jin\u00e9 \u017e\u00e1douc\u00ed \u010dinnosti. A to nejen u n\u00e1s. Ona toti\u017e ovliv\u0148uje PPC reklama USA, nestran\u00ed se takov\u00e1 PPC reklama Anglie ani jin\u00fdch kout\u016f sv\u011bta. \u00da\u010dinkuje v\u0161ude, spolehliv\u011b a efektivn\u011b, a pom\u00e1h\u00e1, aby se ve\u0159ejnost dozv\u011bd\u011bla o ur\u010dit\u00e9m webu a nab\u00eddce na n\u011bm. A to je pro \u00fasp\u011bch nutnost\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Budova nebo internet?","item":"https:\/\/www.grapz.cz\/budova-nebo-internet\/#breadcrumbitem"}]}]